8 stages of starting out on your own

One point at a time

Summaries in the original order, without ranking by importance. Times identify the reference passage in the podcast.

1. 00:00

   Prepare the project

   Before launch come the idea, tools and presentation. Monty recalls preparing to produce content independently after his experience in television and radio.

   #1
2. 00:52

   Experience the excitement of launch

   Publishing the first work creates a sense that everything is beginning. In his example, those first videos mainly represent the freedom to build his own space.

   #2
3. 02:03

   Face early disappointment

   When results fail to arrive, excitement gives way to doubt. Marco recalls largely ignored videos and stresses that this stage can last, without promising an eventual breakthrough.

   #3
4. 04:39

   Experiment and change direction

   Format, channel or the project’s approach changes. Monty describes moving videos to Facebook and transforming Blogosfere from a platform into a publisher.

   #4
5. 06:18

   Handle the ups and downs

   Attempts produce mixed signals, with an emotional cost even for those with financial resources. The account distinguishes this unstable period from established growth.

   #5
6. 07:08

   Recognise the first concrete signals

   Content reaching more people or actual orders can signal interest. Early registrations for 4books provide his personal example of a visible audience response.

   #6
7. 08:36

   Find a fit with the market

   The product meets a recognisable need: Marco illustrates this with a shop that has a queue outside. Reaching that fit remains difficult and does not happen for everyone.

   #7
8. 10:03

   Expand what works

   Once there is an audience response, it becomes possible to try reaching more people. Monty distinguishes his channels’ organic growth from a deliberate promotional push.

   #8