Communication · Business
3 ideas for standing out on a small budget
Location, the level of an offer and an unexpected action: three starting points for finding something distinctive in your work.
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One point at a time
Summaries in the original order, without ranking by importance. Times identify the reference passage in the podcast.
- 00:33
Use the geographical context
Look for a connection between your activity and its location. Monty imagines a farm near Stonehenge arranging hay like the monument’s stones: a proposal, not a completed campaign.
#1 - 02:48
Change the level of the offer
Differentiate through price or service, moving upmarket or downmarket. The example of a petrol station with attentive service imagines a different experience for a particular audience.
#2 - 05:16
Offer an unexpected alternative
Present something familiar in an unusual way. One-handed golf illustrates a distinctive action; Marco explicitly does not know the player’s business model.
#3
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3 very simple ideas to promote yourself for free
AI research, writing and translation by AskMonty. Independent, unofficial and unaffiliated with Marco Montemagno. Sources and method →
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