MONTY / PLAY
I let AI agents work for 14 days. Here's what happened.
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What is discussed
AskMonty AI editorial noteSource consulted:
Montemagno updates his Spiegamelo Facile experiment, a media company he hopes to run almost entirely with AI agents. He demonstrates news research and selection, social and newsletter production, feedback and cost monitoring. The system still requires several hours of daily supervision, with editorial quality, errors, updates and security remaining unresolved challenges. Automated monetization is a later objective; the case highlights the human work needed to build autonomy.
Key points
- Research and source evaluation sit at the system’s core before content is multiplied across formats.
- Human feedback, social analytics and automated tests are combined to improve selection and writing.
- Maintenance, checks and costs make autonomy a work in progress rather than an achieved result.
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