MONTY / PLAY
I'm bloody sick of efficiency
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What is discussed
AskMonty AI editorial noteSource consulted:
Montemagno distinguishes efficient processes from effective service, criticizing businesses that shift time and work onto customers through self-checkouts, procedures and impersonal support. He supports automating repetitive activities while protecting relationships and memorable moments. He also argues that time freed by AI should be invested in thinking, and that businesses should measure the value of the customer experience alongside the volume of activity.
Key points
- Cutting internal costs can worsen service when the work is transferred to customers.
- Automation of repetitive tasks can coexist with human attention to relationships.
- Saved time should support thinking, and results should also be assessed through customer value.
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