MONTY / PLAY
2025: marketing changes with AI — the moves to make now
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What is discussed
AskMonty AI editorial noteSource consulted:
Montemagno presents predictions about marketing and AI in 2025, drawing on his experience with content and training. He identifies three main applications: assisted production, personalized communication and tutors that guide customers. He stresses human oversight, consent for data use and practical value in personalization. The possibilities are presented as developments to watch, alongside promotion of his AI First course.
Key points
- AI is proposed as a production assistant, with final decisions and review remaining human.
- Personalization should adapt examples, tone and timing to recipients using knowingly shared data.
- Conversational tutors could combine learning, support and sales.
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