MONTY / PLAY
Starting on SOCIAL MEDIA from ZERO in 2025: is it really too late?
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BEFORE YOU PRESS PLAY
What is discussed
AskMonty AI editorial noteSource consulted:
Montemagno argues that starting on social media can still make sense because individual content can travel beyond an established follower base. He uses his chess channel as an example and notes that AI and accessible equipment reduce production work. His central point is to reach people relevant to one's goals, using distinctive ideas, new features and niches without necessarily pursuing enormous audiences.
Key points
- A small following does not rule out visibility, although results remain uncertain.
- AI can support ideas, writing, editing and preparation of production assets.
- A relevant audience can be more valuable than large view counts with little professional benefit.
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