Brand positioning before building a website: an AI interview

BEFORE YOU PRESS PLAY

What is discussed

AskMonty AI editorial noteSource consulted: 2026-10-17

Marco suggests defining the offer and positioning before building a website. In a demonstration with a Hostinger AI agent, he reverses the process by asking it to interview him rather than writing every instruction himself. He separates a strategist that clarifies the project from a builder that implements it, using haircuts for bald people as a humorous example. He presents it mainly as a simple tool for beginners. The excerpt contains a product demonstration, rather than an independent comparison or a complete strategy.

Key points

• The website should follow a definition of the offer and positioning.
• Asking the agent to pose questions helps prepare more specific instructions.
• The strategist/builder distinction and humorous example illustrate a product aimed mainly at beginners.

The summary covers the available passage from the source; coverage of this content is partial.