MONTY / SHORTS
Clients pay for less uncertainty, not more information
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What is discussed
AskMonty AI editorial noteSource consulted:
Montemagno argues that a service often creates value by reducing a client’s uncertainty rather than adding information. His analogy is a navigation system: people need a useful direction, not a list of every road. He connects this to the effort required to simplify, recalling a saying about concise writing while openly questioning its authorship.
Key points
- Helping a client decide can matter more than displaying everything one knows.
- The navigation system represents selecting the next useful action from many possibilities.
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