MONTY / SHORTS
When everyone has access to AI, what creates a competitive advantage?
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What is discussed
AskMonty AI editorial noteSource consulted:
Marco contrasts the time once needed to gather information about markets, competitors and pricing with the speed he attributes to AI tools. He adds that competitors have access to the same opportunity and that the tools have problems. In his interpretation, an advantage comes from knowing and using them early while adding personal experience, taste, sensitivity and intuition. The short example does not measure research time or competitive outcomes and does not demonstrate a guaranteed advantage from adopting a tool.
Key points
- AI is presented as a way to accelerate preliminary market research.
- Shared access to tools limits the idea of an exclusive advantage.
- Marco assigns a role to combining tools with personal experience.
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