BEFORE YOU PRESS PLAY
What is discussed
AskMonty AI editorial noteSource consulted:
Montemagno proposes starting a project by observing concrete problems that fit the time and resources available. He suggests collecting ten problems a day and comparing them with personal strengths and activities someone would enjoy sustaining. AI can help examine ideas, markets and budgets; the eventual choice should then be tested through inexpensive, fast experiments, accepting that early attempts may fail.
Key points
- Starting with observed problems makes idea development more concrete.
- Skills, preferences and constraints should be assessed together.
- AI-assisted analysis and small tests can narrow the options and support further iterations.



