Blogosfere: the 2007 deal
Blogosfere was founded in October 2005 by Marco Montemagno and Marco Masieri. The Il Sole 24 ORE Group’s release of 25 June 2007 describes a network of more than 150 blogs and over one million unique users, naming Montemagno as CEO. The group acquired a 30% stake through a capital increase.
The official biography summarises the deal as “acquired by Il Sole 24 Ore”. The documents show several stages: 30% in 2007 and, according to the 24 ORE Group’s September 2010 report, the sale that January of a stake that had risen to 80%, for €1.6 million. That sum was received by the group; the cited documents do not establish Montemagno’s personal proceeds. The intermediate stages still need to be reconstructed.
Social Media Week, Startup School and Codice Internet
From 2010 he promoted Social Media Week in Italy and later Startup School, described in biographies as an early Italian initiative teaching people to build startups. The sources cover events and education, but do not provide an up-to-date account of revenue or the organisations running them.
He remembers Codice Internet as an unsuccessful venture. In Corriere, he recalls spending around 35 days in Milan’s Galleria Vittorio Emanuele explaining the internet to the public, with disappointing attendance. He calls it one of his worst flops and says he should have built a community first.
Augmendy and Reboot Italy
In May 2012 Il Fatto Quotidiano described Augmendy as being in liquidation and Reboot Italy as a project connecting innovation, the internet and politics. It reported Montemagno’s involvement in the PDL’s digital strategy after local elections. This is contemporary critical reporting; the available material lacks a contract, fees, a precise scope of work and sufficient data on losses or debts.
SuperSummit and the British chapter
In 2013, SuperSummit offered online events and training with experts in social media, SEO and web marketing. EconomyUp described free sessions alongside paid replays and packages. After moving to the UK, Montemagno used the project to reach an international audience.
Skill Summit Ltd was incorporated on 23 January 2013 with nominal capital of £2 and removed from the register on 9 September 2014. The first compulsory strike-off notice was dated 20 May. These records trace the company’s closure but leave the financial history of the SuperSummit brand and events unresolved.
4books: from an idea to outside investment
Montemagno and Paolo Barberis founded 4books in December 2017 within the Nana Bianca ecosystem. It offers short book summaries and analyses to read or listen to, covering business, technology, psychology and personal development. Its website names 4books S.r.l. as the company behind the service.
A release dated 10 June 2021 announces a €2.4 million funding round led by P101. In June 2022, press reports describe more than one million registrations and Filippo Satolli’s appointment as CEO. These are records from that period: the round measures investment raised, while registrations do not reveal how many users paid for a subscription.
Slashers, The Update, Competenze and StartupItalia
The 2020 profile mentions Slashers, a community started in 2017, The Update and 4books. The research records Slashers meetings at least through 2019 but does not reconstruct its funding or current independent operational status. The Update appears as an editorial initiative, without enough documentation on its corporate development.
Competenze, emerging between 2020 and 2021, is an education platform with experts and mentors. The publisher biography for Tutto Montemagno lists it among his creations; discounts advertised by MontyLab in 2022 show its integration into the ecosystem. Sources describe involvement with StartupItalia but are insufficient to call him its founder or controlling shareholder.
NFTs, AI education and new media
In 2022 MontyLab/Crazy Fury sought to connect digital collectibles, community access and experiences with the founder. From 2025 AI First focused on free artificial intelligence education. In 2026 SpiegameloFacile was described as a media service for freelancers and small business owners built with AI agents. Results, controversies and metric limitations are examined in the following chapters.