DOSSIER · CHAPTER 05 / 08

From television to books and AI

Sky, daily videos, long conversations, podcasts, theatre and artificial intelligence education.

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Press account

Around seven years at Sky TG24

The television period, placed roughly between 2005 and 2012, spans Pianeta Internet, Reporter diffuso and Io Reporter. Montemagno recalls persisting to obtain space for internet coverage, also taking inspiration from informal television presentation. Sources converge on around seven years of technology programmes or segments at Sky TG24.

Interviews with figures such as Jeff Bezos and Al Gore became part of his public credentials. Later profiles also name Matthew McConaughey, Brunello Cucinelli and Umberto Galimberti. The documentary point is the existence of these conversations: hosting someone does not imply agreement with every position or that the guest endorses the host’s products and projects.

Self-reported

Building an audience on social media

After television, during his British period, he recalls recording videos again because he missed being on camera. First YouTube, then Facebook at his wife’s suggestion: in his account, this expanded distribution and made his personal audience central, rather than any individual television programme.

The format combines short explanatory videos, everyday observations and long conversations. In Linkiesta he describes “4 chiacchiere con” as a dialogue with few interruptions, without the pursuit of scoops or confrontation associated with some talk shows. This is how the creator describes his work, and it helps explain the tone of the content.

Document / register

Books and dates by edition

Codice Montemagno is listed by Mondadori Electa as a 2017 book, ISBN 9788891809636. Lavorability. 10 abilità pratiche per affrontare i lavori del futuro was already being presented at the University of Milano-Bicocca on 23 January 2020. Tutto Montemagno is dated 2021 in the publisher’s catalogue, ISBN 9788891832719.

The personal website consulted in September 2026 instead associates Lavorability with 2021 and Tutto Montemagno with 2023. We retain that distinction: events and catalogues establish earlier editions, but we have no documented explanation for the difference. A possible reprint is not presented as a fact.

These titles do not exhaust the bibliography. AskMonty also lists Alla conquista del Web, co-written with Miska Ruggeri, about participatory web culture and media; the link identifies a 2012 Mursia edition. Book titles remain in Italian in the English dossier so that readers can identify them accurately.

Press account

Book reception and podcasts

Corriere described Codice Montemagno as the bestselling business book of 2017. Linkiesta reported roughly 35,000 pre-orders for Lavorability and around 7,000 attendees over four days of launch events in January 2020. These are press-reported results, not complete certified sales series or current audience measurements.

Marco Montemagno – Il Podcast is attributed directly to its creator on Apple Podcasts and has a large archive beginning in 2017. Much of the audio comes from videos, while the channel offers its own listening experience. The nine million downloads listed on his website in 2026 are a first-party metric, not nine million different listeners.

Self-reported

AI First, agents and SpiegameloFacile

Between 2024 and 2026 AI and the future of work became central themes. H-FARM documents an event on 24 October 2024. In 2025 Montemagno reported around 225,000 AI First registrations in its first six months; his 2026 website reports more than 300,000 registrations for the free AI course. These figures refer to different points and descriptions, without a public independent audit.

In March 2026 he presented SpiegameloFacile.com as a media service for freelancers and small business owners, developed in five days using AI agents without hiring dedicated developers. The process and timeline come from the founder: this is a first-person case study, not an independent technical assessment. AI forecasts remain analysis and opinion, rather than established outcomes.

Press account

Theatre, the press and universities

The research describes the development of Montemagno Live in 2025; in 2026 his website retains a theatre section and L’Espresso has an archive of his bylined contributions. His trajectory runs from television to personal channels and back into traditional media, alongside live appearances.

A 2022 University of Padua thesis is cited in the research as an example of using one of his interviews. This is not an established body of scientific research about him. Older profiles describing teaching at Università Cattolica also require verification of the title, appointment and years; the material lacks primary confirmation from the university.

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