Getting a complaint to the company
A consumer has a problem and wants to be heard. Consumavoce was presented as a link between the complaint and the company: collecting the complaint and forwarding it by email. That is the service described in a Marketpress announcement dated 16 July 2003.
The announcement quotes Marco Montemagno, identifying him as Consumavoce’s CEO. The document connects his name to the project as early as 2003. This is the publication date; it does not, by itself, establish the website’s launch day.
The connection with Grupster
A second piece of evidence appears on Grupster’s About page, archived in October 2004. Yakom describes itself there as the software company that had developed Consumavoce and was developing and directly managing Grupster.
The connection lets us read two different experiments together: one focused on consumers and companies, the other on relationships between people. The credit comes from the project’s own presentation and does not establish ownership shares or individual legal roles.
The documented dates
- 16 July 2003
Marketpress introduces Consumavoce and identifies Montemagno as CEO.
- 9 October 2004 · archived copy
Grupster’s About page credits Yakom with developing Consumavoce.
Sources: Grupster · Chi siamo?
What remains uncertain
The sources describe a commercial offer. They do not measure complaints delivered, company responses or user satisfaction.
The company structure, exact start and closure dates and financial results remain undocumented here. The CEO title remains attributed to Marketpress.
A closer look at the sources
A document’s date and the date of its archived web copy can differ. The notes explain what each source supports.
- Contemporary articleMarketpress · Un sito per i consumatori che vogliono reclamare ↗
Service announcement quoting Montemagno. The CEO title is the source’s attribution; it has not been checked against company filings.
16 July 2003 · Consulted: 25 October 2026 - Author or project presentationGrupster · Chi siamo? ↗
The original page credits Yakom with developing Consumavoce and creating and managing Grupster. Promotional claims about firsts and user figures are not verified results.
Archived on 9 October 2004 · Consulted: 25 October 2026
Revisions and corrections
First edition: an account based on the linked sources, with explicit limits and historical context.
This story can be expanded or corrected when new documents emerge. Substantive changes are recorded here.