BEFORE YOU PRESS PLAY
What is discussed
AskMonty AI editorial noteSource consulted:
Commenting on a video in 2022, Montemagno describes people practising smartphone broadcasting to sell live in China. He connects the scene with the role of influencers, agencies and multichannel networks in live commerce. The estimates he mentions are forecasts from that period; he closes by joking about similar practice on Brighton’s seafront.
Key points
- Going live to sell is presented as a skill that can be practised.
- Influencers and specialist organisations form part of the market described in 2022.
