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How to respond to criticism and provocation (Steve Jobs's technique)

12:22Marco Montemagno · podcast RSS

Montemagno analyzes Steve Jobs’ response to an aggressive question at an Apple event. He highlights pauses, partial acknowledgment of the criticism and a shift from an individual technology to customer experience. In his reading, admitting mistakes and recognizing the team’s work allow Jobs to defend a strategic direction without turning the exchange into a personal argument. The ending promotes the Crazy Fury community.

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What is discussed

AskMonty AI editorial noteSource consulted:

Montemagno analyzes Steve Jobs’ response to an aggressive question at an Apple event. He highlights pauses, partial acknowledgment of the criticism and a shift from an individual technology to customer experience. In his reading, admitting mistakes and recognizing the team’s work allow Jobs to defend a strategic direction without turning the exchange into a personal argument. The ending promotes the Crazy Fury community.

Key points

  • Pausing helps manage the reaction and focus the audience’s attention.
  • Acknowledging a valid part of the criticism allows the speaker to broaden the frame.
  • Concrete examples, admission of mistakes and support for the team lend credibility to the strategy.
Open the source: Come rispondere a Critiche e Provocazioni (la tecnica di Steve Jobs)

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