BEFORE YOU PRESS PLAY
What is discussed
AskMonty AI editorial noteSource consulted:
What was a post meant to achieve, and what did it produce? That is the starting point of this teaching excerpt from February 2022, presented in the feed as a session with Yari Brugnoni. The speaker distinguishes five goals: follower growth, awareness, community relationships, positioning and sales. He suggests grouping previously published content by its goal, then comparing the subjects and communication choices of the better-performing posts. Those findings can inform an editorial plan. The available excerpt does not include the slides containing the metrics mentioned; the feed promotes a Competenze Business subscription.
Key points
- Starting with a clear goal makes an individual post easier to assess.
- Growth, awareness, community, positioning and sales need to be balanced within the editorial plan.
- Assigning a goal to previously published posts creates groups that can be compared.
- Within each group, examine the subjects and characteristics of the better-performing content.
- Use recurring features to build the editorial plan, including on other platforms.
The summary covers the available passage from the source; coverage of this content is partial.
