The secret to going VIRAL (that platforms don't tell you)

BEFORE YOU PRESS PLAY

What is discussed

AskMonty AI editorial noteSource consulted: 2026-09-28

Montemagno comments on a Forbes investigation into TikTok’s so-called heating, described in the article as manual promotion of selected videos. His central point is that content quality and creator skill do not explain every result: platform decisions can also affect visibility. Marco distinguishes algorithmic rules, reduced distribution and additional promotion, calling for greater transparency about decisions and advantages given to influencers and companies. He extends the discussion to early access to commercial features. In the closing questions he discusses ChatGPT and virtual reality and mentions his own community. This is a January 2023 commentary: generalisations about other platforms are his assessments, and product and pricing references belong to that period.

Key points

• The Forbes investigation starts the discussion of manual promotion.
• Quality and creator skill are not presented as sufficient explanations for every success.
• The discussion distinguishes algorithmic rules, moderation and promotion.
• Early access to commercial features can create competitive advantages, in Marco’s view.
• The closing section covers AI tools, virtual reality and his community activities.