ONE EPISODE, A STARTING POINT

The old ANCHORING trick...

1:00Marco Montemagno · podcast RSS

A wine list with high prices introduces anchoring: a later price can appear attractive by comparison. Marco adds computer accessories and equal differences perceived differently against different totals. The closing quotation is attributed with doubt: it is not certified as an Oscar Wilde quotation.

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What is discussed

AskMonty AI editorial noteSource consulted:

A wine list with high prices introduces anchoring: a later price can appear attractive by comparison. Marco adds computer accessories and equal differences perceived differently against different totals. The closing quotation is attributed with doubt: it is not certified as an Oscar Wilde quotation.

Key points

  • An earlier price can become the reference for a later one.
  • The same increase can feel different relative to total spending.
Open the source: il vecchio trucco DELL'ANCORAGGIO...

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