BEFORE YOU PRESS PLAY
What is discussed
AskMonty AI editorial noteSource consulted:
Asked whether it is too late to start on social media, Marco is optimistic about newcomers' opportunities while acknowledging difficulty and the absence of guarantees. He believes algorithms have become less dependent on follower counts and more responsive to individual posts. He uses his new chess channel as an example, reporting over 650,000 early views with limited promotion: a personal experience, not evidence that everyone will achieve the same results. A second advantage is the availability of AI and accessible equipment, which can lighten many production tasks. The decisive choice is still reaching the right people: a small, relevant audience can be more useful to a professional than enormous but unfocused numbers. Original ideas, new platform features and topical stories may provide an entry point. The episode describes the 2025 context and does not verify how algorithms operate today. Marco also promotes his free AI course and introduces his chess channel.
Key points
- Marco believes algorithms give individual posts more opportunity, including posts from small channels.
- He gives the example of his new chess channel gaining substantial initial visibility.
- AI can help with ideas, scripts, editing, titles and thumbnails.
- The relevance of the audience matters alongside the number of views.
- New features and current stories can create opportunities to get started.
