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The great "we put the customer first" lie...

2:30Marco Montemagno · podcast RSS

In September 2021, Marco challenges the customer-first slogan when a service transfers work to the customer without a corresponding saving. He uses self-service fuel, banking, check-in and restaurants to illustrate his argument: the business cuts costs while the customer performs tasks previously handled by staff. He does not criticise saving money itself, but asks for some of the benefit to reach consumers too. The economic references are historical examples in his argument, rather than updated figures.

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What is discussed

AskMonty AI editorial noteSource consulted:

In September 2021, Marco challenges the customer-first slogan when a service transfers work to the customer without a corresponding saving. He uses self-service fuel, banking, check-in and restaurants to illustrate his argument: the business cuts costs while the customer performs tasks previously handled by staff. He does not criticise saving money itself, but asks for some of the benefit to reach consumers too. The economic references are historical examples in his argument, rather than updated figures.

Key points

  • Self-service can transfer part of the service's work to the customer.
  • Marco extends his criticism to check-in, banking and restaurants.
  • He asks businesses to share at least some of the savings with consumers.
Open the source: La grande bufala del noi mettiamo il consumatore al centro ...

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