BEFORE YOU PRESS PLAY
What is discussed
AskMonty AI editorial noteSource consulted:
Montemagno starts from the iPhone’s contribution to Apple’s revenue and asks whether another product will reshape the market in the same way. He then refers to Jean-Louis Gassée’s analysis of a growing focus on services, contrasting it with waiting for the next major device. Advertising, financial services and support are the examples he cites. Revenue figures and product speculation reflect the 2022 context rather than an update on the company’s current strategy.
Key points
- The recording contrasts searching for a new product with growth in services.
- The financial references and speculation are historical.


