BEFORE YOU PRESS PLAY
What is discussed
AskMonty AI editorial noteSource consulted:
Montemagno expresses frustration with cookie banners and repeated consent requests while browsing. He recognises the usefulness of data for improving websites and understanding user journeys, as well as the original purpose of informing people and enabling choice. His criticism concerns the practical experience: frequent pop-ups, tiny controls and lengthy, difficult terms can make decisions exhausting or feel merely nominal. As a possible alternative, he imagines individuals deciding in advance which data to share, with different choices for different contexts: a sporting interest might be relevant on one site and not another. He tentatively connects this possibility with Web3, without presenting a ready-made solution or a timetable. This is an April 2022 personal commentary on usability, rather than a current account of legal requirements.
Key points
- Website usage information can help improve user journeys and services.
- The speaker recognises the aims of informing people and enabling choice while criticising their implementation.
- Repeated banners, tiny controls and incomprehensible terms worsen the browsing experience.
- His imagined alternative is deciding in advance which data to expose in different contexts.
- The Web3 reference remains an uncertain possibility, without an operational solution or a deadline.



