Netflix will do these 3 things to beat the competition (will they be enough?)

BEFORE YOU PRESS PLAY

What is discussed

AskMonty AI editorial noteSource consulted: 2026-10-07

In September 2022, Montemagno comments on three moves attributed to Netflix: spending better on content, restricting password sharing and offering a cheaper subscription with advertising. He questions whether they can resolve streaming competition and highlights the risk of users downgrading or leaving.

Key points

• In his view, the quality of the offering matters more than tackling shared passwords alone.
• An advertising tier could attract new users but also lower existing subscribers’ spending.