Why "How do I...?" is the wrong question

BEFORE YOU PRESS PLAY

What is discussed

AskMonty AI editorial noteSource consulted: 2026-09-21

Montemagno suggests complementing “how do I do this?” with the search for people who can help solve the problem. He uses his ilbusiness.com venture, presented as bringing business to a wider audience through events and videos, to discuss partners, teams, guests and sponsors. He compares an entrepreneur to a conductor or gardener: the direction must be clear, while operational expertise may belong to others. He acknowledges that “who” and “how” remain connected and that the contrast is a useful provocation to change perspective.

Key points

• Identifying collaborators and partners can precede choosing the operational solution.
• The leader maintains direction without personally performing every task.
• The contrast between “who” and “how” is a prompt, not an absolute separation.
• Relationships can provide skills, perspectives and useful contacts.