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Why people share news on social media (the real reason)

0:41Marco Montemagno · podcast RSS

In 2022, Montemagno comments on a study he attributes to the Journal of Consumer Psychology: sharing news, even without fully reading it, can reinforce the feeling of being informed. His piece focuses on self-image and perceived confidence rather than simply wanting to inform others.

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What is discussed

AskMonty AI editorial noteSource consulted:

In 2022, Montemagno comments on a study he attributes to the Journal of Consumer Psychology: sharing news, even without fully reading it, can reinforce the feeling of being informed. His piece focuses on self-image and perceived confidence rather than simply wanting to inform others.

Key points

  • Sharing an article does not prove that it has been read or understood.
  • In Montemagno’s interpretation, sharing can reinforce the image we have of ourselves.
Open the source: Perché le persone condividono le notizie sui social (il vero motivo)

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