BEFORE YOU PRESS PLAY
What is discussed
AskMonty AI editorial noteSource consulted:
In 2022, Montemagno contrasts Apple’s public privacy message with the growth of its advertising business. Referring to an observation by Benedict Evans, he criticises the difference in language between tracking attributed to others and personalisation claimed for its own services. Possible advertising expansion is discussed as a prospect at the time, not a development verified in the episode.
Key points
- The commentary sets advertising revenue alongside the public privacy position.
- The criticism concerns how data collection is described differently depending on who performs it.



