MONTY / SHORTS
Do views still matter?
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What is discussed
AskMonty AI editorial noteSource consulted:
Views do not have one consistent meaning, Montemagno argues: they depend on platforms, formats and counting rules. A large number can include fleeting exposure, paid promotion or inauthentic traffic. He encourages creators and audiences to ask how the metric is constructed and what attention it represents before treating it as a measure of value.
Key points
- Views do not automatically mean attentive people.
- Duration, origin and authenticity change what the number means.
- Cross-platform comparisons require context.
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