MONTY / SHORTS
Trying to please everyone is a sign of mediocrity
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What is discussed
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Montemagno criticises trying to satisfy every possible customer, arguing that it can dilute a product and make it forgettable. Examples from services and restaurants contrast a clear proposition with an offer that accommodates every request. He encourages focusing on the right audience and accepting disagreement rather than pursuing unanimous approval.
Key points
- Adding every request can weaken positioning.
- A distinctive proposition serves a defined audience.
- Success does not require pleasing everyone.
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