ONE EPISODE, A STARTING POINT

Techniques for "tricking the wait"! :)

0:58Marco Montemagno · podcast RSS

Montemagno tells an anecdote about early tests of Google’s page: some users reportedly kept waiting, unaware that loading had finished. He uses it to distinguish actual waiting from perceived waiting: clear feedback or a distraction can change the experience. His airport example is a playful illustration, not an account of a real service.

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What is discussed

AskMonty AI editorial noteSource consulted:

Montemagno tells an anecdote about early tests of Google’s page: some users reportedly kept waiting, unaware that loading had finished. He uses it to distinguish actual waiting from perceived waiting: clear feedback or a distraction can change the experience. His airport example is a playful illustration, not an account of a real service.

Key points

  • An interface should make it clear when there is nothing left to wait for.
  • Information and distractions can make waiting less burdensome even without shortening it.
Open the source: Tecniche di "inganno dell'attesa"! :)

Words to decode

Full dictionary

1glossary expression documented here

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Belin!

A Ligurian exclamation with a vulgar origin, used to add surprise, emphasis or exasperation.

Across the reviewed archive: 138 items
#4 in the ranking

Dictionary entry

SWITCH GEARS. GET CURIOUS.

Reality has a sense of humour.

30 seconds. A different perspective.