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You know the person who spends hours choosing a jar of jam at the supermarket…

0:48Marco Montemagno · YouTubeIn Italian
An unlabeled green jar and a lime hourglass in front of long rows of other jars.AI illustration

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What is discussed

AskMonty AI editorial noteSource consulted:

Montemagno describes a 'maximizer' as someone who keeps comparing possibilities without making a decision. He compares this to spending too long choosing jam because there might be a better option. His point is to account for the time spent as well: it may be worth more than any saving. The hours and minutes he mentions are illustrative figures rather than measured results.

Key points

  • Continuing to look for an even better option can become a way of postponing a decision.
  • In his supermarket analogy, he suggests weighing any saving against the value of the time spent choosing.
Open the source: Hai presente chi al supermercato ci mette ore per ogni barattolo di marmellata perché sullo…

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