BEFORE YOU PRESS PLAY
What is discussed
AskMonty AI editorial noteSource consulted:
Drawing on Paul Graham, Montemagno suggests starting with a few deeply engaged users rather than immediately seeking a huge audience. Examples involving Apple and an email service focused on Sam Altman's needs illustrate a consulting-like approach: understand a precise need and make the product indispensable to someone. Growth follows that relationship and an initial working solution. The content includes a promotion for his Il Business event on 5–6 October in Milan, with a free online broadcast.
Key points
- Starting with a small, highly interested group helps clarify the need.
- One demanding user can guide improvements before seeking similar users.
- Large-scale distribution first requires a product and organization capable of supporting it.
