BEFORE YOU PRESS PLAY
What is discussed
AskMonty AI editorial noteSource consulted:
Montemagno presents four purchasing categories, citing Rory Sutherland and Harvard Business Review: essentials, treats, postponable expenses and entirely discretionary purchases. In the economic context of 2022, he asks where one’s product or service fits, since customers do not give every expense the same priority.
Key points
- Water, tiramisu, a washing machine and a holiday illustrate different levels of urgency and dispensability.
- For sellers, the question is how customers prioritise the offering during a difficult period.
